Campus Verve Digital Skills Boot Camp 2.0

Hello. You're welcome to Campus Verve Academy. We will be hosting the second edition of the Campus Verve $1 Digital Skills Boot Camp. 
Campus Verve Academy aims to help Nigerian Students by providing high income paying digital skills for them to learn and engage at a very cheap and affordable cost.

The first Edition of the Campus Verve $1 Digital Skills Boot Camp, held 10th - 14th December, 2022 and had 159 participants in attendance and certificates were awarded to qualifying participants after the Boot Camp. 

Do you know you can Learn any of these for $1 only at Campus Verve $1 Digital Skills Boot Camp?

- A-Z on How to create a website without Coding Knowledge and WhatsApp E-commerce website
- Web Monetization.
- Digital Marketing.
- Content Writing.
- Mobile Videography.
- Motion Graphics and Animation
- Graphics Design: Canva
- Search Engine Optimization.
- e-book Publishing and Sales


SKILLS INFORMATION: 

A .DIGITAL MARKETING.

This course provides a basic understanding of Digital Marketing concepts, strategies, and implementation, including planning a website, website marketing, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.

Digital marketing is the best & trending way of marketing nowadays. It is all about reaching customers via various digital channels like search engines, social media, email, and many more. Digital Marketing course content will make sure you master the art of online marketing by reaching your target audiences in a more powerful and accurate way through several digital channels, to impress and engage with them for converting them to customers. It helps you to develop and manage marketing techniques for your company website. 

1. CONTENT MARKETING

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. “Content” can mean blog posts, resources like white papers and e-books, digital video, podcasts, and much more. In general, it should first and foremost provide value to the consumer, not just advertise the brand or try to make a sale. Content marketing is about building a sustainable, trusting relationship with your customers that can potentially lead to many sales over time, not just making a single transaction.

Content marketing works in symbiosis with other types of digital marketing: It is a way to incorporate SEO search terms into fresh website content, and the content created can be shared as social media posts and in email marketing publications. Looking at the analytics for your content marketing can tell you a lot about your customers: what are they looking for when they land on your site? What kinds of content make them stay on the site longer and keep looking around? What kinds make them lose interest and navigate away?

Content marketing is a great avenue for people who enjoy writing and/or video and audio production. But as with digital marketing in general, it also calls for strong strategic and analytic skills.


2. EMAIL MARKETING.

Even with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketing techniques, Rogers said. It can be part of a content marketing strategy, providing value to consumers and over time convert an audience into customers. Email marketing pros not only know how to create compelling campaigns, they also understand optimal audience outreach and are skilled at analyzing customer interactions and data, and making strategic decisions based on that data, according to the American Marketing Association. 

Email marketing software can offer many different analytical measures, but two that marketers are always striving to improve are the open rate –the percentage of recipients who opened the email – and the click through rate – the number of recipients who opened the email and clicked on a link in the email. According to leading email marketing software company Constant Contact, there are many things marketers can do to make their emails more appealing to users and more likely to be opened.

These include:

Create a Sense of Urgency – Writing email copy that lets your recipients know that time is running out to get a special deal or that there are only a limited number of the offer available, can increase the number of people clicking through to your website.

Personalize Your Email – Setting your emails and subject lines up to incorporate the recipient’s name is a proven way to increase open and click through rates. (A sample subject line: “Katie, a special offer just for you.”)

Let Recipients Set Their Preferences – Allowing users to specify how often they want to hear from you can help keep some of your email subscribers subscribed to your list and clicking on your emails.


3. SEARCH ENGINE OPTIMIZATION (SEO) 

The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their own content. According to leading SEO software company Moz's "Beginners Guide to SEO," SEO encompasses many elements, from the words on your web pages to the way other sites link to you on the web to how your website is structured. An SEO specialist can make around $59,000, according to Salary.com.

So, what are some things that can improve a site’s SEO? It’s important to understand that one of the things that makes SEO challenging is that the answer to this question always depends on Google and its most current algorithm. Keeping that in mind, here are a few of the most important things for SEO strategists and marketers in general to understand about how SEO works today, from Moz's Beginners Guide to SEO:

Content indexing – It is important to allow search engines to clearly “read” what your site content is, by doing things like adding alt text for images and text transcripts for video and audio content.

Good link structure – It is important that search engines can “crawl” your site structure to easily find all the content on your site. There are many things that an SEO specialist can do to properly format links, URLs, and sitemaps to make them most accessible to site crawlers.

Keywords and keyword targeting – Properly deploying your keywords – i.e. the search terms you want your site to be found for—in your content and headers is one of the fundamental building blocks of SEO. It is no longer good practice to “stuff” your content with as many keywords and keyword variations as possible. Writing high-quality content that uses keywords in the headers and a few times in the crawl-able page content is now considered better practice, and will make pages rank better in search results.



B. WEBSITE DESIGN WITHOUT CODES AND WHATSAPP BUSINESS E-COMMERCE WEBSITE.

Creating a Website without codes is as easy as you putting on your phone and installing WhatsApp! 

This Course would show you the basics and core aspects of using Content Management Systems to create Websites for Business, personal and other purposes. The Core CMS we'd use is WordPress.

WordPress is an open source Content Management System (CMS), which allows the users to build dynamic websites and blog. WordPress is the most popular blogging system on the web and allows updating, customizing and managing the website from its back-end CMS and components. This tutorial will teach you the basics of WordPress using which you can create websites with ease. The tutorial is divided into various sections for convenience. Each of these sections contain related topics with screenshots explaining the WordPress admin screens.

The WhatsApp business e-commerce website is a simple way to set up series of customized landing pages, which will display all your products or services your offer with the prizes and customers can order and pay online or they can contact you privately because it will link to your WhatsApp number. This eases up with having to upload 30+ products on your WhatsApp status 


1. WEB MONETIZATION.

Web Monetization is necessary for any Blogger/Website/Company with a We page on the internet. Web Monetization offers the platforms and sources of income and Revenue generation for internet Pages (Blogs and Websites).

This Course contains the guidelines for Google AdSense Account Signup, Creation of digital Products and Information on Valid Ad Publishers Network for Website owners and Bloggers to signup and earn from their internet Pages.


C. GRAPHICS DESIGN.

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.

The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.


D. CONTENT WRITING

Whether you are writing for print, web or social media the words you choose and how you put them together can make or break a campaign.

This online short course will develop your copywriting skills and strengthen your unique writing style. You will gain practical insight into persuasive writing by working on print, web, social media and other forms of marketing media.

On this online content writing course you will learn the craft of creating compelling copy for advertising and marketing communications.

Our Lessons and tailored homework assignments, you will learn the basics of writing persuasive content and gain techniques for coming up with ideas. You will take part in writing exercises and tackle briefs that will open up your writing potential so that you can create copy with confidence.

The course is perfect for marketing professionals, freelance writers or small business owners seeking to improve their copywriting skills, develop a tone of voice or learn commercial content writing for digital and print and mediums.


E. E-book Publishing and Sales.

An ebook (short for electronic book), also known as an e-book or eBook, is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. Although sometimes defined as "an electronic version of a printed book", some e-books exist without a printed equivalent. E-books can be read on dedicated e-reader devices, but also on any computer device that features a controllable viewing screen, including desktop computers, laptops, tablets and smartphones.
The course will cover the process and skill of making digital formats of books in the most appropriate way. We will also give bonus tips on how to sell to customers and where you can upload these books for sale.


F. MOBILE VIDEOGRAPHY.

Take your Mobile Filmmaking to the next level with these simple tutorials! In this course, you will learn how to shoot a hyperlapse with your phone, how to fake a drone shot, smartphone gimbal tips, how to shoot real estate videos, Hollywood-style footage, smartphone gimbal moves, super smooth video, shoot a watch commercial, Hollywood camera moves with a phone, cinematic video, smartphone B-roll, how to shoot any location, smartphone gimbal transitions, and much more!

G.  MOTION GRAPHICS AND ANIMATION.

This course will build your animation skills through lectures, seminars, develop a series of short films, practice related briefs and exercises as well as life drawing practice and sound production. This course is aimed at those aspiring to build a successful career in the field of animation and animated filmmaking.


GENERAL INFORMATION ABOUT CAMPUS VERVE $1 DIGITAL SKILLS BOOT CAMP 2.0

Date: May 3rd - 7th, 2022.

Time: 7:00pm - 8:30pm daily.

Registration Fee: $1 Per Course; Approximately 500 NGN per course.

You can Register for a Maximum of Two Courses $2 =` (1000 NGN).


- Our tutors teach in plain English. Any special terminology or technical language will be explained.

- Live demonstrations of techniques are provided so you can carry them out yourself.

- We also provide learning resources for you to access outside of lessons for further learning and to review the things that are important to you.

Live interactive classrooms:

- Expect live interaction with your classmates from around the world, our students are from far and wide

- Ask questions of your tutor in real time

- Receive feedback and critique on your assignments.

A certificate of completion:

- You've put the work in so we want to make sure you have something to show for it!

- As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance. However, we always recommend you attend all of the classes so that you get the most out of the experience.

- Certificates are a great addition to your CV.

All our online Digital Skills Boot Camp courses include:

- Live online lessons with the same tutors (WhatsApp and Google Meet).

- The same course content and learning outcomes as our face-to-face courses.

- Lesson recordings so you never have to miss a class.

- Access to the virtual learning environment with course content .


Payment Information:

- Click Link To Register, you'll be directed to the Payment Page.

- Fill in your correct details appropriately on the page.

- Set the stipulated Amount to pay as stated by the Guidelines for the Boot Camp, i.e if you're registering for Two Courses, you will pay 1000 NGN, if it's one you will input 500 NGN.

- Select the Currency that applies to you (NGN or USD)

- Choose any of the payment Options suitable for you. Then proceed to Pay

- A receipt and further information would be sent to your email provided after successful Payment.

- For Any Complications with Payment contact: 07037548065 (WhatsApp/Call)



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